This article has the wrong title on purpose. I am going to talk about the creation process of a brand identity, but the companies usually ask for a logotype when they need something more than putting color to a name, therefore...
The advertising is the art of teaching the people to love things. Or even better, to need them. Within this context, the world of the persuasion comprises aspects from psychology, sociology or design, just to quote some.
Such a fusion of disciplines makes that, on occasions, the way in which we face our advertising communication is more confusing as it should be. This is why there are a lot of examples of advertising with merely informative messages or quite the contrary, so high-flown and abstract slogans that one does not know well what they exactly try to sell us.
The objective of this article is essentially educational. We will see that we do not need to reinvent the wheel in order to create an advertisement, it is only enough to take into account a few basics that we will apply later in an example.
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“The 22 immutable marketing laws” is a fantastic bestseller that every businessman should have in his library. As regards this article, my intention is summarizing the most important laws with the clear intention to attract the reader and let him know the rest of this Al Ries and Jack Trout’s brilliant work.
New Technology Condition:
“Windows Error 005606: keyboard error or no keiboard present, press F1 to continue”
What is Sudoku?
Sudoku is a mathematical number-placement puzzle that became popular in Japan in 1986 and became an international hit in 2005.
The objective is to fill a 9×9 grid (81 cells) divided in 3×3 sub-grids (also called “blocks” or “regions”) with digits from 1 to 9 using the numbers provided in some squares. It is not possible to repeat any digit in a line, column or sub-grid.
A sudoku is considered well-planned if it has only one solution. This problem solving requires patience and certain logic skills.
Web design 2.0, like every tendency, has its own style. It is easily recognized: gleam logotypes, big buttons, even larger headers and outstanding colors.
Beyond these fireworks, a characteristic is observed that turns out to be a web design evolution. I mean evolution because it is an improvement which shall survive potential 3.0, 4.0 and more.
The Lost Ark we have found is called Communications design.