Things that you should know if you want to sell through the Internet
2009-09-22 | ArticlesBasics for creating Brand Identity
2009-09-18 | ArticlesHow are we looked at?
2009-03-09 | ArticlesLogotype creation process
2009-03-06 | ArticlesThis article has the wrong title on purpose. I am going to talk about the creation process of a brand identity, but the companies usually ask for a logotype when they need something more than putting color to a name, therefore...
Basic rules of the advertising communication
2009-03-06 | ArticlesThe advertising is the art of teaching the people to love things. Or even better, to need them. Within this context, the world of the persuasion comprises aspects from psychology, sociology or design, just to quote some.
Such a fusion of disciplines makes that, on occasions, the way in which we face our advertising communication is more confusing as it should be. This is why there are a lot of examples of advertising with merely informative messages or quite the contrary, so high-flown and abstract slogans that one does not know well what they exactly try to sell us.
The objective of this article is essentially educational. We will see that we do not need to reinvent the wheel in order to create an advertisement, it is only enough to take into account a few basics that we will apply later in an example.
Marketing Laws
2009-01-20 | Articles“The 22 immutable marketing laws” is a fantastic bestseller that every businessman should have in his library. As regards this article, my intention is summarizing the most important laws with the clear intention to attract the reader and let him know the rest of this Al Ries and Jack Trout’s brilliant work.
Technological Business Focused on People
2009-01-20 | ArticlesNew Technology Condition:
“Windows Error 005606: keyboard error or no keiboard present, press F1 to continue”
Web Design Lost Ark
2009-01-20 | ArticlesWeb design 2.0, like every tendency, has its own style. It is easily recognized: gleam logotypes, big buttons, even larger headers and outstanding colors.
Beyond these fireworks, a characteristic is observed that turns out to be a web design evolution. I mean evolution because it is an improvement which shall survive potential 3.0, 4.0 and more.
The Lost Ark we have found is called Communications design.